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NEW YEAR, NEW CHOICES

2018 is stretching out ahead of you, 365 days of opportunity. As you make plans to build a stronger business in the year ahead, take some time to think about the choices you’ve made to date. Your success is a product of those decisions, and while some have been relatively inconsequential, others will affect your sales and profit potential for years to come.

When you consider—the people you hire, the projects you bid on, the equipment you run, the technologies you use—try to discern whether the decisions you made in the past are still serving you well today. Chances are, there’s at least one new choice you could make to move your business ahead in 2018.

Will you choose more than one?

  1. Try new technology. Rent a machine equipped with grade control and test it against a comparable model from your own fleet.
  2. Use a little data. Enable the telematics system on just one machine, capture a small amount of data, then use that information to guide one decision.
  3. Cut idle time. Get the facts about how many hours your machines are actually idling. Set an improvement target. Train your team. Then monitor progress and reward success.
  4. Build your network. Connect with others in your industry and community through professional organizations, business groups, volunteer work or social activities. Attend just one meeting or event.
  5. Explore a potential partnership. Could you bid on more jobs if you joined forces with another company—as either a partner or a subcontractor? Write down one possibility right now.
  6. Step up your recruiting activities. Look for skilled labor by getting involved with a community college, vocational school or organization that helps veterans find jobs.
  7. Expand your marketing reach. Explore additional ways to communicate with customers and prospects— social media, special offers, local sponsorships, on-site events.
  8. Hire an intern. Bring in someone who can take on a special project, beef up your social media presence or help your team get more comfortable with technology.
  9. Refresh your training programs. No matter how effective your team is, there’s always an opportunity to sharpen skills, learn new processes and raise performance to new levels.
  10. Get a safety audit. Hire an objective third party to complete a comprehensive assessment of your safety culture. It’s an effective way to get the facts you need to improve safety and reduce risk.

One choice. One change.

Sometimes change can be so overwhelming we avoid it all together, and when that happens, a business can begin to stagnate. To keep change alive, yet manageable, we’re suggesting you do just one thing differently in the year ahead.

One new choice. One real change. Are you in?